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	<title>Comments on: Hotness Rating: 0 (Points Deducted for Rat Poo)</title>
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	<link>http://nomorehomemadeflyers.com/2009/10/16/word-of-mouth-marketing/</link>
	<description>Apartment Marketing Gone Awry</description>
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		<title>By: Heather Blume</title>
		<link>http://nomorehomemadeflyers.com/2009/10/16/word-of-mouth-marketing/#comment-9</link>
		<dc:creator>Heather Blume</dc:creator>
		<pubDate>Tue, 20 Oct 2009 23:43:11 +0000</pubDate>
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		<description>You know, WOM marketing is one of those double edged swords.  It can slice your competition in to ribbons or stab you right in the heart, depending on how it&#039;s aimed.

One thing&#039;s for sure though; it keeps a lot of us honest.  VERY honest in some cases, which is pretty scary for owners and managers of apartments like those mentioned above.  Online reviews are a lot like a three year old: they always repeat in public what you should have said ( or done) in private.  

Great Post!</description>
		<content:encoded><![CDATA[<p>You know, WOM marketing is one of those double edged swords.  It can slice your competition in to ribbons or stab you right in the heart, depending on how it&#8217;s aimed.</p>
<p>One thing&#8217;s for sure though; it keeps a lot of us honest.  VERY honest in some cases, which is pretty scary for owners and managers of apartments like those mentioned above.  Online reviews are a lot like a three year old: they always repeat in public what you should have said ( or done) in private.  </p>
<p>Great Post!</p>
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		<title>By: Hi-Five FAIL &#171; No More HomeMade Flyers</title>
		<link>http://nomorehomemadeflyers.com/2009/10/16/word-of-mouth-marketing/#comment-7</link>
		<dc:creator>Hi-Five FAIL &#171; No More HomeMade Flyers</dc:creator>
		<pubDate>Tue, 20 Oct 2009 20:48:16 +0000</pubDate>
		<guid isPermaLink="false">http://nomorehomemadeflyers.com/?p=33#comment-7</guid>
		<description>[...] About          &#171; Hotness Rating: 0 (Points Deducted for Rat&#160;Poo) [...]</description>
		<content:encoded><![CDATA[<p>[...] About          &laquo; Hotness Rating: 0 (Points Deducted for Rat&nbsp;Poo) [...]</p>
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